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The Diamond Room

Diamond Room


With a foundation in procuring premium gems for an array of successful designers, third-generation jewelers, Allen and William Pung, have built a company organically, understanding the importance of both exceptional quality and simply designing what they love. With their award-winning design team, they have created twelve brilliant collections - from the acclaimed and nationally advertised bridal line, Lyria® to The Reverie Collection featuring a playful mixture of natural fancy color and black diamonds in artful designs.

Believing that jewelry should be made with the same thoughtfulness, precision, energy and devotion that you apply to the most important aspects of your life, they craft every piece with purely essential elements resulting in one seemingly effortless, but intelligent, design. Parade's admiration for one of nature's simple beauties, the leaf, epitomizes Parade's philosophy. Simple. Natural. Beautiful.

We are authorized retailers for Parade. For more information, please call us at 1-605-362-0008 or send us an email. Thank you.